When selling online what’s the first thing a consumer notices?
It’s your product’s images. This is the only way a consumer can be sure of what he’s buying. A product image is your first and last shot at making an impression. That is why you need to make every image count.
Unlike at a physical store, consumers can’t touch and feel your products. So the next best thing is offering product images to illustrate the look and feel of your goods.
Like you already know a consumer only has an image to go by. So that image has to be clear. Avoid uploading blurry pictures or images of low quality. Flawless sharp images are what you should be striving for. In terms of perspective, make it a point to have your main product as the star of the image. So arrange it in a way that will get it all of your consumer’s attention.
White background images without distractions
If you’ve noticed, many of the products sold on online marketplaces have a simple white background with zero distractions like logos, watermarks, text, etc behind the product. This ensures consumers only focus on your products. White backgrounds make a product look more realistic. And, the consumer can picture the way in will use it and the settings in which he will use the product.
One product at a Time
Avoid making a collage of your products in one image. You have the option to show multiple images. So make sure each one (image) displays the appearance of a single product at a time. Even if you plan on selling combos make it a point to show consumers what each of the product in the combo looks like. This way you can avoid returns too. Consumers will not buy a combo if they have seen exactly what it contains and don’t like those products.
Follow the 90% rule
Make sure at least 90% of the image you upload shows off the product you are selling. This way the consumer cannot miss the details of your commodities. At the same time, make sure you maintain proportionate margins on all the sides of the product image.
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